Proximity

Items relating to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units.

Do not fear empty space. Scattering items all over the page causes the page to appear unorganized and sloppy. Items that are not related to each other should not be in close proximity to the other elements. Vary the space between elements indicate the closeness of the importance of the relationship.

Business Card Design



Do not fear empty space. Scattering items all over the page causes the page to appear unorganized and sloppy. Items that are not related to each other should not be in close proximity to the other elements. Vary the space between elements indicate the closeness of the importance of the relationship.

* Not all text needs to be the same size. (12 point) Less important information can be 7 or 8 point font.
* Extra black white space can be used to rest your eyes.
* Avoid too many separate elements on a page.
* Avoid leaving equal amounts of white space between elements unless each group is part  of a subset.

Business Card Design

Similar items should be grouped together. Text should be aligned to the left or right. Alignment to one invisible line creates a strong design.

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Technological Units

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Page Last Modified: 6-16-2010
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