Information Design - is making large amounts of complex information clear and accessible to the audience. This web site is a example of information design, because its makes a large amount of information available to its viewers. Information designers work to create signs, symbols, web sites, and charts / graphs.
Branding - is the process of creating a identity for a company. This usually includes a brand, brand name, identity and brand experience. The brand experience is how the end-users will interact with all the advertising and graphics for the brand. Brand designer work to create every aspect of a brand. This includes name, conception, identity, and sometime brand revitalization.
Publication Design - is the process of making information accessible, clearly communicated, and visual appealing to the end-users. Publication designers work to create newsletters, books, magazine, and newspapers.
Identity Design - is a coordinated and consistent design program for a product, brand, group, or company. identity designer work to create unique logos. They incorporate the logos in every aspect of the visual identity.
Advertising - is motivating or persuading the end-users with specific verbal and visual messages. Advertising designers work to create television commercial, print ads, web sites, web banner ads, pod casts, samples / product placement or mailings.
Promotional Design - is design intended to introduce, promote, and sell products, events, or services. Promotional design usually falls under the category of advertising. Promotional designer work to create web sites, packaging, posters, book covers, CD / DVD jackets, graphics for video, catalogs, pamphlets, and announcements.
Type & Lettering Design - is the creation and design of fonts. Type designer create custom fonts.
