Analyze the poster designs above:

* Which poster is the better design?
* Why is one poster better than the other?
* What design elements make one poster better than the other?

Although the two design above contain that exact same test, colors, photos, and information, there is a obvious difference between the two designs. The first design is missing the critical elements of good design. The second design utilizes almost all the elements of good design.

There is not correct answer in design. There is hundreds of possible ways to create the car wash poster above. Even though there is not correct design, one design can be better than another design. The designer goal is to use design to control the reader's eyes and to keep the attention of the reader on the page for as long as possible.

Elements of Good Design

* Contrast
* Repetition
* Alignment
* Proximity

The second poster design utilizes contrast, repetition, alignment, and proximity within its design. Applying these four elements in graphic design ensure that your design looks neat and professional. We will explore each of these concepts in the next few pages.

Advertising Design is:
- Persuading people to buy things that they may not want or need.
- Organizing words, numbers, text, photo, graphics, or any other media is a meaningful order.
- Choosing the best design that will meet the needs and wants of the end users.

- In design, there is never one right answer.
- One answer may be better than another.
- The rightness of any design solution depends mainly on the arrangement of media.

The phrase, A image is Worth a Thousand Words, is true in many respects. Photos and graphics are the only universal language. No matter the language, culture, or society a image can be understood by all.